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Published on : Wednesday, October 26, 2016
The World Bank said in a recent report that Indonesia needed to better utilize available data to formulate a national tourism strategy that can keep pace with the ever-changing market if the country is to meet its ambitious target.
The World Bank published its quarterly report titled “Indonesia Economic Quarterly: Pressures Easing” on Tuesday (25/10) in which it said the country has a good chance to accelerate its economy despite a global economic slowdown, as long as it diversifies from ailing commodities to other sources, including tourism.
The report states that Indonesia has problems identifying potential tourism attractions, providing the right infrastructure and targeting the right markets. It suggests that the country will need more flexibility in its plans to accelerate the development of tourism destinations so that it can adjust to the global and domestic markets.
Indonesia was ranked 50th in the World Economic Forum’s “Travel and Tourism Competitiveness Report 2015,” behind Thailand (35), Malaysia (25) and Singapore (11) due to insufficient tourist service infrastructure, among others.
Jan Walliser, World Bank vice president for equitable growth, finance and institutions, gave an example of how the information on China’s economy could benefit Indonesia’s tourism if it is analyzed properly.
“[China] diverts its economy to consumption. […] With the rise of Chinese consumption, we could collaborate with the local government so the tourism would be more effective,” Walliser said.
World Bank country director for Indonesia Rodrigo Chaves told reporters that Chinese tourists spent $265 billion while travelling last year.
He noted that by focusing on the tourism sector, the government played a big role in unlocking private investment, helping provide jobs for young people and women, while boosting and reducing regional disparities as the tourism destinations are spread across the exports archipelago.
After President Joko “Jokowi” Widodo took office in October 2014, the government has embarked on international campaigns, signed cooperation agreements with foreign airlines and held world-class sporting events in a bid to reach its target of attracting double last year’s total of 9.73 million.
Tags: World Bank