Published on : Tuesday, May 16, 2017
On last Monday, over 200 global hotel chains organized a two-day meeting to talk about Cuba’s future business opportunities. Arturo Garcia, president of the South American Hotel & Tourism Investment Conference (SAHIC) believes that Cuba has all the possibility to become the second tourism destination in the region after Mexico.
To quote Garcia, ‘Cuba could expect the arrival of up to 12 million visitors in coming years, an unprecedented figure that will require organization and infrastructure. The reason for this conference is for global companies to get involved in the development of the country’s tourism industry.’
Some of the top executives from the eminent hotel chains like the Marriott, Hilton, Wyndham, Hyatt, and IHG among are participating in an event which Havana expects will cause higher investments in the Cuban tourism industry. Nevertheless, in spite of the presence of few heavyweights of America, the economic sanctions imposed by the US on Cuba make it further critical for them to negotiate on future deals. One of the biggest hospitality chains worldwide, Starwood, is the sole US Company who is currently managing a hotel on the island. From June 2016, the 186-room Four Points by Sheraton Havana in the capital’s classy Miramar neighborhood started its operation.