World hotel brands are keen to perk up Niseko Tourism

Published on : Thursday, December 14, 2017

Niseko TourismNiseko, a Japanese town and a popular ski destination is all geared up to turn into a superlative year-round holiday destination with constant growth in summer visitors over the last six years. In 2016, over 1.6 million visitors were recorded in Niseko with equivalent in numbers between December to April ski season and May to November summer and shoulder season respectively.

Also, the new trends in the marketplace are witnessing the opening of new properties under development with hospitality brands like Park Hyatt, The Pavilions to Ritz-Carlton as per the newly released Niseko Property Market Review by consulting group C9 Hotelworks.

The new Chitose Airport and the Shinkansen bullet train service to Hokkaido from Tokyo in 2016 are the two critical feeders of tourists to Niseko. Major growth in overseas flight from Seoul, Hong Kong, Bangkok and Singapore are inspiring regional demand and pushing the destination higher in the growth cycle.

In hospitality and real estate sectors, foreign investment can be witnessed by groups at Malaysia’s YTL and Hong Kong tycoon Richard Li who is all prepared to introduce branded hotel residences which will be developed as part of a Park Hyatt mixed use project at base of Niseko United’s Hanazono ski field.

To quote C9 Hotelworks Managing Director Bill Barnett said: “Recent condominium projects such as Skye and The Maples are eclipsing record setting pricing levels of USD17,000 per square metre. With soaring sales there is also a dynamic shift in the predominant international buying segment with the top 5 source markets being Singapore, Hong Kong, Taiwan, and Thailand and fast moving Mainland China.”


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