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Published on : Saturday, November 9, 2013
World Travel Market was preferred for the global trade launch of Jamaica’s new brand identity, ‘JAMAICA – Get All Right’, and replaces the previous brand campaign, ‘JAMAICA – Once you go you know’. The new JAMAICA – Get All Right brand identity was selected to help express Jamaica’s ‘edgy’ tone. The new branding will also run across other communications including digital, TV, and print advertising.
Regional Director for the Jamaica Tourist Board in UK and Northern Europe, Elizabeth Fox, explains the rationale behind the new branding; “Jamaica is more than just a holiday destination, it’s a feeling, it’s an experience. The world is realising that Jamaica has so much to offer – and so much more than other destinations. For this reason, we thought it was time to refresh the way we market Jamaica. People come to find positivity in Jamaica, a force making the world feel more all right through its rhythm, energy, and spirit.