Published on : Thursday, March 30, 2017
Tim O’Donoghue took 18 long years to go on a revelation to Berlin on March 8th. He attended ITB Berlin, the world’s largest travel trade show along with the ceremony for the National Geographic World Legacy Awards.
To quote National Geographic, ‘recognize[es] destination stewardship, including cities, provinces, states, counties, and regions that are demonstrating environmental best practices, protection for cultural and natural heritage, benefits to local people, and educating travelers on the principles of sustainable tourism.’
However, Jackson did not win the ceremony. Slovenia Tourism Board was the winner of the ceremony. To quote Tim O’Donoghue, ‘The award is not the destination. It’s just an opportunity to leverage this recognition and all the media that’s going to be generated.’
Every year, 150 nations participate in ITB Berlin as majority of tourism departments and tour operators across the globe try their best to attract tourists via this enormous travel trade show. He said, ‘It’s thrilling at first,” he said. “It was my first time there. Then it becomes overwhelming and you start to say, ‘OK … let’s be strategic.
Who do you want to meet with?’ Sustainable tourism has been an emerging theme and this year has been declared by United Nations as the year for the sustainable tourism development.