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Published on : Monday, January 25, 2016
Aligning with the overall health-care strategy of augmenting medical tourism in Dubai, Dubai Health Care City (DHCC) announced the opening of the world’s largest wellness centre within the next four years in Phase II of DHCC in Al Jaddaf, Dubai.
This will focus on preventive care and control of lifestyle diseases such as obesity, hypertension, diabetes and high cholesterol that have caused a drastic drop in the quality of health of residents.
Strategically located on the waterfront, the WorldCare Wellness Village will occupy an area equivalent to roughly the size of 16 football fields, and is estimated to be significantly larger in scale and offerings than current wellness properties in Europe and the US.
The Wellness Village concept contributes to the vision of Dubai Healthcare City to become an internationally recognised location of choice for quality health care and wellness services. With DHCC’s Phase 2 expansion, over an area of 22 million square feet, the free zone will drive the global trend of preventive health care, taking into account local and regional health-care demands and demographic changes.
Making the announcement on the sidelines of Arab Health 2016, Badar Hareb, CEO of DHCC’s investment arm, said: “Wellness is a concept that goes beyond health and we want to create a healthy lifestyle for people that will include health, fitness facilities such as jogging tracks, nutrition advice, alternative therapies, and preventive care with advanced diagnostic screening. We hope to attract a lot of patient footfall from the Mena region and GCC.”
Dr Raja Al Gurg, vice-chairperson and executive director of Dubai Healthcare City Authority, said, “By enabling access to wellness services, we are strengthening the health system and bringing patient-centred care to the forefront. We are confident that Phase 2 will drive wellness tourism together with medical tourism, boosting Dubai’s diversified economy.”
Nasser Menhall, chief executive officer and co-founder of WorldCare International that is developing the project, said: “We expect the revenue per patient to be $15,000 (Dh55,094) per annum and are hoping that, like the West, insurance companies will include wellness as part of their cover because every dollar spent on preventive care saves several thousand dollars spent later on managing a full onset of a disease.”
The WorldCare Wellness Village will be anchored by a 100,000 square feet Wellness Centre and will occupy 810,000 square feet of built up area that will include customised living spaces such as residential villas and apartments, as well as rental units to support long-term stay for both local and foreign patients.