Published on : Sunday, September 15, 2019
Also, the new figures show that the county borough witnessed a 2.6 per cent rise in day visitors – with 1.52m visiting local attractions and events and 1.92m visitors overall.
The statistics feature as part of the recent tourism performance data, which has been submitted by local tourism operators in Wrexham County Borough
In general, in the last 12 months, there has been a 4.1 per cent rise in visitor spending in the last year and a total of £122.6m being brought into the county borough.
Nevertheless, since 2010 – this has also been seen that a rise of just over 40%, making the Wrexham one of the strongest performers in Wales.
In a ground-breaking move, the current tourism strategy of Wrexham is headed by Wrexham County Borough Council working together with the This Is Wrexham Partnership – a collective board of local hotels, attractions and sector representatives all with the prime target of making visitor experience better and promotion of the region.
Data for 2018, badged as the ‘Year of the Sea in Wales‘ (a tricky one for staff in Wrexham!), experienced a growth mainly because of record numbers of day visitors at the Pontcysyllte Aqueduct & Canal World Heritage Site, Chirk Castle and Erddig – along wth the pull of events such as FOCUS Wales, the new Wrexham Food & Drink Festival, Underneath the Arches, meetings at Bangor on Dee racecourse, the Stereophonics gig at the Racecourse Ground, Wales Comic Con, street festivals, Rock the Park and the popular Christmas programme in town.
To quote the Destination Manager at Wrexham County Borough Council Joe Bickerton said” “It’s once again really encouraging for the trade and potential investors to see a further growth in visitor spend here in Wrexham County.
“Each year, we and the tourism partnership try to encourage and support new investment in the sector along with events which have the potential to attract new visitors into the area.”
“We’ve seen this happen over the last year with places such as Rossett Hall, the Plassey Holiday Park, Bangor on Dee Racecourse, the West Arms and the Hand at Llanarmon all going through refurbishment programmes – along with the opening of new businesses such as Ty Pawb, Lot 11, Levant and the Pontcysyllte Tea Rooms.”
“With figures increasing so rapidly, our strategy with partners across North Wales in the last 18-months has started to focus now on promoting the ‘shoulder season’ – which will try and take some of the pressure off our top attractions who can struggle to cope in the summer months, whilst reaffirming the message that Wrexham County and North Wales is open for business 12-months of the year.”