Published on : Wednesday, January 10, 2018
Less than four months after the founding and inauguration in Chengdu on Sept. 12, 2017, the World Tourism Alliance (WTA) started 2018 with the official launch of the organization’s first social platform accounts outside of China.
According to China National Tourism Administration Chairman Dr. Li Jinzao, founder of WTA, “In the age of sharing economy, having a social media presence is imperative for us. As a newly-established global organization, the WTA is a strong proponent of meaningful exchanges and dialogues based on mutual trust and respect for the benefit of all.”
He added: “Our Facebook and Twitter platforms allow us to gather relevant travel and tourism trends that will be very useful to our members and for our data-driven promotional activities. They will provide us with important tools to accurately read the pulse and sentiments of the marketplace.”
As the first global non-governmental, non-profit tourism organization, the WTA is committed to promoting peace, global development and poverty reduction through responsible tourism. Working hand in hand with the UNWTO, it serves to drive global tourism exchanges and cooperation on all levels. WTA is guided by its vision of “Better Tourism, Better Life, Better World,” offering professional services to its members by establishing high-level tourism research institutions and providing professional training for governments and businesses.
Tags: World Tourism Alliance