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Published on : Friday, November 1, 2013
WTM – which runs from Monday 4th to Thursday 7th of November at ExCeL, London exhibition Centre – attracts around 50,000 most senior executives from the global travel and tourism industry, who come to London every year to sell the hottest travel destinations.
Business deals worth more than £2 billion are expected be triggered by the event, while more than £160 million will be pumped into the economy through money spent on hotels, restaurants, flights and other discretionary spend by those visiting the capital.
To put this figure in context, The British Fashion Council’s London Fashion Week – which took was held from 13th to 17th September, 2013 – was estimated to generate only £100 million for the London economy.
World Travel Market will showcase more than 180 countries and regions through its more than 5,000 exhibitors. The deals agreed at WTM will generally be the product content in travel companies’ brochures and their websites, which will ultimately decide where holidaymakers visit in 2014 and beyond.
World Travel Market attracts many celebrities as destinations use their famous ambassadors to gain a competitive advantage. Celebs attending WTM 2013 include Bollywood superstar Anil Kapoor (Visit Tampa Bay). Kapoor also starred in Hollywood blockbusters Slumdog Millionaire and Mission: Impossible – Ghost Protocol. Anil is joined by cricketing legends Viv Richards (Antigua) and Brian Lara (Trinidad and Tobago). Former Manchester United forward Dwight Yorke and Actor Rudolph Walker (Patrick Trueman in Eastenders) are also guests of Trinidad and Tobago. Fellow former Eastenders actress Nadia Swalha (character Annie Palmer) is attending with Jordan, while TV presenter John Craven – most famous for his time fronting BBC’s Newsround – is also at WTM with Wendy Wu Tours/ China National Tourism Board. One of Britain’s greatest Olympians decathlete Daley Thompson is also in attendance with Saint Lucia Tourist Board.