WTM Latin America brings together key tourism industry leaders in Sao Paolo

Published on : Friday, April 7, 2017

wtm-londonMore than 100 senior industry leaders, authorities, private sector executives and tourism professionals, accompanied the conversation between the leadership of the three countries which, according to the UN, are looking at tourism as a component of sustainable development.

April 6th was the 2nd day of the 5th edition of WTM Latin America & 47th Braztoa Business Event as it started with an important political meeting with leaders of Latin American travel industry. To quote Lawrence Reinisch, Exhibitions Director of WTM Latin America, “WTM portfolio is globally recognized for guaranteeing encounters that promote networking, business creation, and reflection regarding the industry’s challenges and opportunities. Holding this meeting as one of the milestones of the fifth edition of WTM Latin America is a source of great pride for us. We know that we are contributing, in an effective way, to the industry’s development.”

The debate was mediated by Sandra Carvao, secretary of the UNWTO. She reinforced the importance of 2017, which was elected as the Year of Sustainable Tourism, and highlighted the three goals that have been ever-present this year: raising awareness regarding this industry’s power as a tool for sustainable development, the mobilization of the public and private sector, and mobilization with public policies changing consumer behaviour.

During the meeting, the Brazilian Minister for Tourism, Marx Beltrão said that Brazil needs to use tourism as a driver of economic development “generating employment and income in local communities where tourism enterprises have already been developed”.


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