Published on : Wednesday, June 20, 2018
The UK&I region at WTM London 2017 witnessed an aggregate 57,650 on-stand meetings taking place, meaning each of the 192 exhibitors had an average of almost 300 on-stand meetings.
Of the 10,500 buyers from the WTM Buyers’ Club attended WTM London, 3,422 were eager purchase British and Ireland products.
WTM London 2018 would see the introduction of Regional Inspiration Zones.
These Regional Inspiration Zones will be the centre point of the regions and will act as an ideas nerve centre for debate, research and analysis of each region’s tourism industry.
The Regional Inspiration Zone will host content sessions, networking events, festivals. One session has already been confirmed on the UK&I Inspiration Zone and is being researched by Mintel on the UK&I market.
In total, WTM London 2017 hosted 935,129 on-stand meetings, helping the event generate more than £3.1 billion in industry deals.
WTM London, Senior Director, Simon Press, said that WTM London hosts effectively eight shows under one roof and attracts 50,000 delegates from 182 countries and regions generating £3.1 billion in industry deals. The UK is seeing overseas visitor numbers continually increase, with almost 40 million visits in 2017 – up by 6% on 2016.