Wuhan aiming to project itself as an international tourist destination

Published on : Friday, January 11, 2019

In 2018, Wuhan Tourism Development Committee, which is responsible for spreading Wuhan’s natural beauty and cultural charm to the world, tried to make the city an international tourist destination with the help of overseas new media platforms like Facebook and Twitter. It set a good example to other tourist cities in China in the field of overseas marketing. The Committee combined systematic and innovative marketing strategies with social media and high technologies, and made full use of original videos, creative images, 3D technology and other innovative, interesting and interactive marketing methods, for increasing overseas influence of Wuhan City as a tourism brand.


Last year, Wuhan created a successful and world-renowned marketing campaign called “Chinese New Year around the World”. It made use of AR technology and Facebook, along with a promotional video of Wuhan which was played round-the-clock on the large-size screen of Reuters at Times Square, New York, USA for expanding its influence and to spread China’s “New Year Culture”.


Wuhan is working on internationalizing local tourism, implementing development strategies for the global market and analyzing multi-national markets in depth. Also, the majestic scenery and momentum of “Great Rivers and Lakes in Great Wuhan” is being projected via a lot of overseas platform resources, for attracting foreign tourists to the city with high-quality services and for development of its inbound tourism.


Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 07 thehotelshowsaudiarabia 2019
  • 07 WTM Africa 2019
  • 09 travelmeetasia 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 12 kitf 2019
  • 12 Routes Europe 2019
  • 13 Food Hospitality2019
  • 14 SWTF 2019
  • 15 PATA 2019
  • 17 AITF 18
  • 17 getglobal 19
  • 17 itehk 19
  • 18 UITT 2019
  • 30 PATA


    1. ibtm ARABIA

      March 25 - March 27
    2. Medical Travel & Wellness Conference 2019

      March 26 - March 28
    3. Deluxe Travel Market Ukraine

      March 26
    4. UITT 2019

      March 27 - March 29
    5. Deluxe Travel Market Kazakhstan

      March 29
Get our toolbar!
Review www.travelandtourworld.com on alexa.com