Published on : Friday, January 11, 2019
In 2018, Wuhan Tourism Development Committee, which is responsible for spreading Wuhan’s natural beauty and cultural charm to the world, tried to make the city an international tourist destination with the help of overseas new media platforms like Facebook and Twitter. It set a good example to other tourist cities in China in the field of overseas marketing. The Committee combined systematic and innovative marketing strategies with social media and high technologies, and made full use of original videos, creative images, 3D technology and other innovative, interesting and interactive marketing methods, for increasing overseas influence of Wuhan City as a tourism brand.
Last year, Wuhan created a successful and world-renowned marketing campaign called “Chinese New Year around the World”. It made use of AR technology and Facebook, along with a promotional video of Wuhan which was played round-the-clock on the large-size screen of Reuters at Times Square, New York, USA for expanding its influence and to spread China’s “New Year Culture”.
Wuhan is working on internationalizing local tourism, implementing development strategies for the global market and analyzing multi-national markets in depth. Also, the majestic scenery and momentum of “Great Rivers and Lakes in Great Wuhan” is being projected via a lot of overseas platform resources, for attracting foreign tourists to the city with high-quality services and for development of its inbound tourism.