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Published on : Saturday, June 4, 2016
To celebrate the debut of the Renaissance New York Midtown Hotel, the brand’s new flagship property, a celebrity-driven event was held on June 2 that embraced the hotel’s neighborhood, the Garment District, the Renaissance brand’s ‘Fearlessly Chic’ global design philosophy and ‘Business Unusual’ outlook catering to the Next Generation business traveler. The Renaissance New York Midtown Hotel debut brought together top talent from the fashion, design, culinary and entertainment worlds who curated experiences as guest “Navigators,” in a nod to Renaissance’s lifestyle concierges.
Wyclef Jean and New York electronic duo The Knocks, performed their smash track, “Kiss the Sky,” off their new debut album ‘55’ , for the nearly one thousand guests on the 8,000 square-foot outdoor terrace featuring a retractable roof —one of the largest in New York City.
Models Olivia Palermo and Chanel Iman served as hosts for the event, which included DJ sets by Harley Viera-Newton, alexandra Richards, Alan Eckstein, Franco V and Elle Dee and appearances by Nigel Barker and Heidy de la Rosa. New York-based designer and CFDA award winner Timo Weiland replicated his design studio with fabrics, machinery, instruments and looks from his collection. He also dressed Alexandra Richards and JPatt from The Knocks for the party in his signature style. Renowned music photographer, Kevin Mazur, transformed the hotel’s Empire Suite into an exclusive Portrait Studio, capturing private photo sessions with talent from the night. James Beard Award-winning TV personality and chef Andrew Zimmern hosted a VIP Navigator’s Table of tastemakers with a curated display of unusual bites, including sea urchin crostini with torched lardo, Hotel Saigon grilled beef rolls and his signature Spicy Sesame Peanut Noodles.
While celebs sipped on specialty cocktails and sparkling water in the Perrier Bubble Lounge, many participated in the evening’s live social media contest, orchestrated by #MarriottRewards, posting their favorite photos from the night. The lucky winner received a two-night complimentary stay in a Skyline Suite, complimentary dining at the hotel’s restaurant Rock & Reilly’s, 10,000 Marriott Reward Points, and more.
“The debut of Renaissance New York Midtown brings to life the brand’s ‘Fearlessly Chic’ design philosophy while celebrating the spirit, grit and glamor of the Garment District neighborhood,” said Tina Edmundson, Marriott International’s Global Officer, Luxury and Lifestyle Brands. “The collection of celebrities and influencers gathered here this evening, a real-life Navigator’s Table hosted by Andrew Zimmern, is a true testament to the hotel’s new place within the fabric of New York City.”
“To us, as New Yorkers, being part of the debut of the Renaissance New York Midtown is also the renaissance of the Garment District,” said B-Roc/JPatt of The Knocks. “We’ve never performed ‘Kiss the Sky’ with Wyclef live before, the hotel’s huge outdoor terrace felt like a perfect place to make its debut.”
The Renaissance New York Midtown is the city’s first “living” hotel and is comprised of sensational, ever-changing digital experiences inspired by the fashion and artistic industries in the neighborhood which are an integral and informative element of the design. Specifically designed to interact with visitors from the moment they enter the hotel, the property features ambient intelligent corridors that respond to human movement, digitally enhanced elevator banks, and a never-before-seen Discovery Portal Powered by Time Out that showcases hyper-local neighborhood guides on a user-friendly digital alcove to be accessed with the point of a finger or tap of a foot. A four-story LED digital clock at the top of the building also brings the hotel to life adding a beacon of light to the city’s skyline for all to enjoy.
“We’re honored to be the show piece of the Renaissance brand and have so many immensely talented and successful New Yorkers helping us celebrate its opening,” said David DiFalco, hotel general manager. “We hope everyone enjoyed not just the performances, but the hotel’s singular features like the Discovery Portal, the ‘living’ digital wall and the 8,000 square-foot outdoor terrace.”