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Published on : Thursday, July 20, 2017
Wyndham Hotel Group adds more to its portfolio with an addition of its collection of midscale hotel brands buying AmericInn hotel and its management company, Three Rivers Hospitality from Northcott hospitality.
The Minnesota based hotel will be the company’s 20th hotel brand adding to the already existing Wyndham’s portfolio of 1,500 midscale hotels.
AmericInn boasts of 200 franchised hotels comprising 11,600 rooms in 21 states, throughout US but mostly in the Midwestern US, Ohio Valley, Minnesota, Wisconsin, Lowas, Michigan and North Dakota.
With 23 properties in its pipeline, it has a total of 10 hotels which Wyndham eventually will sell as per the government’s regulation and approval and other customary closing by October.
Geoff Ballotti, Wyndham Hotel Group president told that Wyndham wanted to buy AmericInn as it was a great brand with consistent quality, around 85 % of the hotel are four stars holding a guest satisfaction index. Being a strong leisure brand the TripAdvisor rates it four out of five.
Paul Kirwin, president and CEO of Northcott Hospitality did a commendable job by growing this brand into Wyndham’s system and providing access to the already growing portfolio of the hotel.
The midscale segment is already an active one for the US hotel industry. Wyndham opened its own upper-midscale soft-brand collection for independent hotels called The Trademark Hotel Collection and last year it acquired boutique lifestyle brands like Fen Hotels, dazzler Hotels and Esplendor Boutique Hotels.
Currently AmericInn is undergoing $75 Million system-wide renovation initiative, the record revenue of $220 million and revenue per available room growth of 1.2 percent. Last year the average daily rate across the hotel brand’s portfolio was at an all time high of $94.