Wyndham finds why Americans fail to take advantage of loyalty programs

Published on : Monday, January 25, 2016

wyndhamFinancial planning season is here and with it, a new national study from leading hotel loyalty program Wyndham Rewards revealing that while the majority of Americans (77%) see significant savings potential in loyalty programs, nearly a third (32%) don’t feel skilled enough to actually take advantage of them. What’s more, 64% say they would go to extremes—take the middle seat on a plane every trip extreme—if it meant someone would professionally manage their memberships for them.


What does it all mean? While travel remains high on the priority list in 2016—more than half of Americans plan to travel more this year—many of the countless rewards programs designed to help them stretch their travel dollars are proving too unwieldy for them to reap the benefits.


“Loyalty programs should be seen as financial tools that we can all leverage to maximize the return on our travels,” said Noah Brodsky, senior vice president of worldwide loyalty and engagement at Wyndham Hotel Group. “Unfortunately, over complication and constant devaluation among many programs are leaving a number of travelers confused and disappointed. A good loyalty program does the opposite, which is why we created the new Wyndham Rewards. We make it simple and easy for members to earn what they want most: a free night.”


Other key findings from the study:

Travelers are Optimistic, yet Cost-Conscious… Especially Women

Although consumer sentiment towards the U.S. economy continues to improve, the vast majority of Americans (71%) consider themselves “cost-conscious.”




Travel – A Big Part of the 2016 Budget

Lower gas prices across the country and a decrease in fuel surcharges may help make it easier to travel for less in 2016. That’s welcome news, as the study shows not only do most consumers plan to travel more in 2016 (53%), but their travel aspirations include road trips, exploring the country and visiting loved ones.





Over the Top Sacrifices for Simplicity and Savings

Reinforcing the challenges of keeping up with and managing the growing number of loyalty programs in which the average American is enrolled, the majority (64%) are willing to go to extreme lengths to have their memberships professionally managed for a year. Of those that would:




Wyndham Rewards makes earning and redeeming generous rewards for travel both simple and attainable. The program eliminates confusing reward categories and instead offers a flat, free night redemption rate – the first of its kind for a major loyalty program. Members earn a minimum of 1,000 points for every qualified stay and for just 15,000 points, can redeem a free night at any of more than 7,500 Wyndham Rewards hotels across the globe with no blackout dates.

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