Yamanashi Prefecture is geared up to launch wine resort

Published on : Wednesday, July 12, 2017

wine resortYamanashi Prefecture, located to the southwest of Tokyo is one of the highest producers of wine made entirely from grapes which are developed in Japan. Of late, three cities like Koshu, Fuefuki and Yamanashi have united to create a unique wine resort plan.

These cities have a total of 60 wineries. They are collaborating to endorse the area as a key wine resort. Here tourists can stay at “ryokan” inns made in Japanese fashion along with “onsen” hot springs while indulging in wineries and other local attractions.

As per a recent research by the prefecture, more than 5.5 million tourists visited these places in 2016. Out of which, 70 percent visitors came for single-day trips alone, creating opportunities for growth in the number of overnight visitors.

Wineries initiated the first step in efforts to win over visitors to stay for longer duration.

Recently, Koshu-based Marufuji Winery Co., revamped a “kominka” old folk house and made it as a guesthouse in March.

The guesthouse provides a tranquil ambiance where visitors can relish the taste of wines while knowing about their background.

“I’d planned this for a long time,” said Haruo Omura, chief executive officer of the winery. “I hope visitors will appreciate the charm of the old winery.”

Premium services in hotels and ryokan are necessary for influencing customers to stay overnight. Ever since 2016, the prefecture has been the foremost in providing training programs for ryokan employees in the three cities. They offer training on the basics of wine and regional tourism.


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