This year, MICE tourism is expected to make 20 percent contribution to tourist arrival!

Published on : Friday, January 11, 2019

The tourism industry officials of Sri Lanka hopes that the contribution of MICE (Meetings, Incentives, Conventions, Exhibition) tourism to tourist arrivals in general to increase by 5 percent to 20-25 percent in 2019.

 

Sri Lanka Convention Bureau (SLCB) Chairman Kumar De Silva explained yesterday that they are confident in terms of MICE tourism contribution to the overall tourist arrivals will a minimum reach 20-25 percent this year from 15-20 percent recorded last year.

 

SLCB General Manager Inoshini Perera disclosed that MICE tourist arrivals reached 300,000 last year, contributing 15-20 percent to the arrivals figure of the year.

 

She observed that SLCB has to consider the estimates offered by SLCB officials, as there was no formal methodology to collect the data.

 

She emphasized that tourist arriving in the country doesn’t mark the necessary boxers to point out the ‘purpose of visit’, as collecting MICE tourist information from hotels has also turned out to be difficult as hoteliers are not prepared to disclose the figures fearing the data would get into the hands of their competitors.

 

“There is absolutely no way of getting the formal numbers, because our MICE tourist numbers are getting clubbed in with leisure tourist numbers,” she stressed.

 

As per the 2017 Annual Statistical Report published by Sri Lanka Tourism Development Authority (SLTDA), arrival contribution from MICE tourists to arrivals in general was a mere 1.3 percent.

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