Zambian tourism to scale new heights

Published on : Wednesday, March 14, 2018

download (38)The Zambian Minister of Tourism and Arts Charles Banda has challenged the Zambia Tourism Agency – ZTA and officers in the ministry to claim a fair share of the global 1.2 billion outward-bound visitors that leave their countries annually.


Mr. Banda pointed out that Zambia should now focus on increasing the numbers of visitors from the current one million per year, as the country has sold herself well at the just-ended ITB Berlin this year in Germany.


The Minister said that given the opportunities in the tourism sector, it is time to put into action President Edgar Lungu’s challenge that it would no longer be business-as-usual at the Ministry of Tourism after the government’s decision to elevate the tourism ministry from the social to the economic sector.


Mr. Banda said that the world received Zambia well at the global travel event, which was evident by the large attendance at the meetings held to focus on the country.


ITB Berlin this year attracted 10,000 exhibitors from 180 countries with an estimated 100000 visitors on a daily basis and was covered by six thousand journalists from all over the world.



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