Zimbabwe taking part in ITB Berlin – showcasing its tourism potential

Published on : Friday, March 8, 2019

The Zimbabwean tourism authorities are perking up efforts to strengthen tourism traffic from the German market with the country taking part at the 2019 International Tourism Bourse (ITB) in Berlin Germany, which officially started yesterday morning and would run till 10 March.


The Minister of Environment, Tourism and Hospitality Industry, Priscah Mupfumira, is leading the Zimbabwean delegation, which comprises a record 28 local tourism industry players.


The Zimbabwe Tourism Authority (ZTA) said that the country has made a huge statement this year with a massive exhibition space at the world’s largest travel show after securing 72 square metres, marking a significant improvement from last year’s figure of 15 local exhibitors.


“Officials are confident of making a strong statement for the Zimbabwean tourism product and its offerings to grow arrival statistics,” said the ZTA.


Minister Mupfumira believes that the opportunity remains for Zimbabwe to aggressively showcase its tourism potential in this region, particularly in Germany.


Germany remains one of Zimbabwe’s key source markets ranked third in overseas arrivals after the United States of America and the United Kingdom, contributing 37 304 arrivals last year, Mupfumira said.


“This is a clear indication of the significance of this market to Zimbabwe’s tourism economy hence the need for intensified investment in destination promotion,” said Minister Mupfumira.


According to Tourism Business Council of Zimbabwe chief executive officer, Mr Paul Matamisa, “ITB is a must attend show for the tourism industry by virtue of its magnitude, it is by and large the leading travel trade show in the world, so Zimbabwe stands to benefit immensely from networking with seasoned travel professionals to give them an appreciation of Zimbabwe’s tourism offering and include it in their packages.”


Among the local exhibitors participating at the world travel show in Berlin are Cresta Hotels (Pvt) Ltd, Amalinda Safari Collection, Wild Horizons and African Sun Hotels.


Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 08 imexamerica 2019
  • 13 Food Hospitality2019
  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 16 TTF 2019
  • 17 getglobal 19
  • 18 Africa Hotel & Resort 2019
  • 18 chinatravelnews2019
  • 18 MILT 2019
  • 19 China Hotel 19
  • 30 PATA



      June 25 - June 26
    2. 29th ACI EUROPE Annual Assembly & Congress

      June 25 - June 27

      July 5 - July 6

      July 8 - July 9

      July 9 - July 10
Get our toolbar!
Review www.travelandtourworld.com on alexa.com