Zimbabwe witnesses 4% increase in tourist arrivals last year

Published on : Friday, January 11, 2019

Zimbabwe saw tourist arrivals increase to 4% in the nine months to September 2018 to 1.8 million from 1.7 million in the same period the previous year.

 

There was also a 6% increase in hotel occupancies across the country.

 

The Zimbabwe Tourism Authority (ZTA) head of corporate affairs Godfrey Koti said that the organization is working closely with its Tourism Minister for developing products suitable for diverse markets.

 

To quote Koti, “We have been making International engagements as ZTA led by the minister. As a result, we were slated as number three on the must-visit country in 2019 by Lonely Planet travel guide. Above us were Sri-lanka and Germany. We were also on the top 10 list on the Telegraph. The international engagement programmes assisted in the increase of inflow of tourism. We went to Spain in January, (and) to Asia in the Middle East with the minister directly as the tourism authority. We were centering our engagements around openness of business in the country.”

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