Zuma Bangkok plans of opening pop-up dining outlet in Phuket

Published on : Sunday, June 18, 2017

Zuma BangkokZuma Bangkok Co, a contemporary Izakaya-style restaurateur, has plans of opening a pop-up dining outlet at Anantara Layen Hotel in Phuket by this year-end to take advantage of growing international visitors and their high spending.

 
Izakaya is rampant in Japan, where people opt for dining and drinks after work. A niche Japanese food restaurant outlet in Bangkok, Zuma Bangkok continues to thrive in Thailand’s premium food market despite weak economy.

 
Sven Koch, chief executive of Zuma Global said, “We are very happy with the performance of Zuma in Bangkok,”adding that the decision to offer the pop-up restaurant for short-term sales in Phuket was on the cards.

 
Mr Koch said the company wants to open only one Zuma restaurant in each country and will focus on expanding its outlets in Las Vegas and Mexico City.

 

There are 200 customers at Zuma Bangkok on weekdays and 300-400 customers at the weekend. It has sales of 200 million baht per year.

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