displayed to ensure density rules were met. All Travel And Tour World : What were the steps you exhibitors used the Emperia application to scan have taken to make the Arabian Travel Market visitor badges and capture valuable leads and in more safer?the venue, printed directional arrows were To provide a safe, touchless and displayed on the aisles to manage two-way and seamless experience for everyone, ATM has strictly one-way traffic appropriately.adhered to the health and safety guidelines laid out by relevant government authorities. In addition Travel And Tour World: Elaborately tell us about to Reed Exhibitions' Global COVID-19 'Safety the success of Arabian Travel Market and Arabian Shows' Health & Safety strategy, ATM worked Travel Market Virtual. closely with the team at the Dubai World Trade Centre and with our Global Operations team. The success of both the in-person A range of measures were put into place to ensure and the virtual ATM went beyond our expectations physical distancing whenever possible, as well as a and we were delighted with the overall feedback number of enhanced cleaning regimes, in and the results. The in-person event proved that collaboration with the venue.personal interaction remains essential and As part of our check and balance regulations and invaluable, particularly in an industry like ours, as manage any potential overcrowding, the number we adapt to life and business post-COVID-19.of people allowed on each stand was prominently Danielle Curtis:Danielle Curtis:45 TTW World