undoubtedly shape the future of travel and Travel And Tour World: How has Arabian Travel tourism.Market lined-up the event to promote tourism in post COVID-19 time? Reflecting the post-pandemic recovery, the theme of the show was 'A new dawn for travel and tourism', which has never been more relevant nor more important in these still very challenging times. This was a positive message, because we firmly believe that ATM 2021 will be a pivotal turning point for the region and this theme Travel And Tour World: What is the role of has been integrated into all parts of the show – it technology in travel, tourism and meetings was our focus as we embark along the road to a industry in “new normal”?sustainable recovery. Moreover, our conference programme highlighted the very latest 'COVID' There is no doubt the news from around the world – vaccine rollouts, the implementation of technology forms an integral current state of the industry and more importantly, part of the travel, tourism and meetings industry in what the future holds.2021 and beyond. Technologies are changing the way we work and interact anywhere.The use of online messaging tools and immersive Travel And Tour World: What were the points technologies such as 3D virtual tours and other you highlighted to upgrade the travel technology?similar applications, as well as customised online Travel Forward was a new travel booking platforms are vital in helping businesses in tech and hospitality innovation event we launched the travel & tourism industry stand out from their this year. The line-up we've assembled for the competitors.Travel Forward Theatre proved that senior execs Contactless technology also plays a special role in from across the travel tech ecosystem were willing these sectors. Apps have become inseparable to travel and share their insights and expertise on features of events in providing easier registration how best to approach the first wave of post-and offering impressive interactions and pandemic travellers. conversations both before, during and after the The event saw big name brands present live on-event. Virtual assistants, virtual and augmented stage including Amadeus, Google, Facebook, reality, web casting, live streaming, tele-seminars TikTok, Skyscanner, Travelport, Expedia, Intelak and video conferencing have become essential among others, providing industry-leading insights meetings industry components.about the latest technologies and trends that will Danielle Curtis:Danielle Curtis:Danielle Curtis: 44 TTW World