Bouchra Taibi

In an exclusive interview with Apratim Ghoshal, Editor, Travel And Tour World, Bouchra Taibi, Development Director at Regional Tourism Council of Casablanca & Region shares how this Moroccan city in North Africa is promoting as a meetings and event destinations to hold large scale events and conferences.

ITB Berlin 2023: Interview of Bouchra Taibi, Director, Marketing & Communications, Casablanca



Casablanca is a leading African city for business tourism in Morocco. It is also known as the capital for Casablanca-Settat region. It is an ideal city for business travellers and event planners, in search of an attractive, vibrant and lively destination. This bustling metropolis appeals to globetrotters and business travellers alike, offering a unique combination of modern sophistication and traditional African charm.

Casablanca is a wonderful place to spend a Moroccan vacation. It is located in the northern part of the country, inside the urban area of the city. Its location makes it very easy to reach. The city is a famous vacation spot and is often referred to as the “Golden Gateway to Africa”. The city of Casablanca lies at the heart of Morocco’s economy. It is the country’s largest city and the economic lung that keeps the country functioning. It is a bustling metropolis with a rich history, great culture, and endless potential.

It is the kind of city visitors flock to from all over the world, and with good reason. Casablanca is a regional hub for business, commerce, trade, and tourism.

Casablanca is a gateway to the country’s rich heritage, as it is situated at the foot of the great Rabat-Salé wall, the largest ancient structure in the world. As the country’s primary port and trading centre, Casablanca is a mainstay of the country’s economy.

ITB Berlin 2023 took place as a pure B2B event under the slogan ‘Open for Change’ from Tuesday, 7 March, to Thursday, 9 March. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. The internationally renowned ITB Berlin Convention takes place parallel to the show and is held live on the Berlin Exhibition Grounds.The next ITB Berlin will take place from 5 to 7 March (Tuesday to Thursday) 2024 on the Berlin Exhibition Grounds, Germany.


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