Rajasthan Tourism has participated in many national and international travel-trade shows like WTM London to unveil their new tourism products, new travel avenues, unexplored tourism destinations and tourism trends. Apratim Ghoshal, Editor, Travel And Tour World, interacts with Sreya Guha, Principal Secretary, Forest & Environment, Tourism, Art & Culture, Govt. of Rajasthan at ITB Berlin 2019, where she highlights on cultural and rural tourism scenario of the state along with religious and regional fairs & festivals, which are distinctive for its colour and grandeur. The rural lifestyle and culture of Rajasthan give a best way to re-energize any tourist with peaceful surroundings and generous society. She also points how the Tourism Department of Rajasthan in collaboration with private hospitality and travel companies, are working constantly to draw more East European and Chinese young travellers, offering best to explore Rajasthan securely.