£1.4m bid for England National Parks might help to draw more global tourists

 Monday, October 9, 2017 


englandEngland’s national parks will receive £1m grant to encourage more visitors from Australia and Germany.



The money has been awarded to National Parks England by the Discover England Fund and matched with an additional £400,000. It forms part of a “Make Great Memories in England’s National Parks” project which will be used to attract to visitors from the two countries.



Germany and Australia accounts for the highest number of international visitors to England with about 15.8pc and 14.1pc of international visitors respectively.



Sarah Fowler, chief executive Peak District National Park said that Australians have formed a major part of the outbound holiday market during the last decade. There is a rapid growth amongst the long-haul market and the spending is much higher than the many short-haul markets.



Interestingly, Germany represents the largest international market for England’s national parks, she said. “It has an expansive outbound market that is high spending and has an above propensity to visit rural and coastal areas of Britain.”



Greg Munford, chair of Broads Tourism welcomed the announcement saying it was huge opportunity for the Broads tourism economy.



The tourism market opportunity amongst the Germans and Australians is potentially huge and with this new step, it could help England to see returning travellers owing to the irresistable uniqueness of these National Park.



The major share of the tourists visiting the National Parks are domestic and only 10% of them are foreign. With the new programme, it might create wave amongst the global tavellers.

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