Published on : Friday, March 30, 2018
Paris has been portrayed in films innumerable times than we can possibly count. The capital’s latest role – as a showcase for the French tourist industry’s enormous savoir-faire – was on display at the 13th edition of Rendez-vous en France.
French tourism’s largest B2B trade show returned to Paris. For the two-day event, 750 French exhibitors and 950 tour operators from five continents united at the Porte de Versailles Convention Center for 25,000 meetings. 62 American tour operators, including Avanti Destinations, Duvine Cycling and Adventure Co, and Celebrity Cruises, which has an in-house team designing pre- and post-cruise itineraries attended the event.
The French government targets 100 million visitors in France in 2020, bringing in 50 billion Euros in revenues.
After a difficult time following the 2015 terrorist attacks, Paris is back on top, with a record tourism year. The return of Rendez-vous en France to Paris coincided with this tourism rebound. As the biggest French marketplace for tourism professionals, this event rotates its location in three-year cycles for highlighting other French regions. Following Montpellier (2016) and Rouen (2017), Paris was in the spotlight this year. Next year it will be held in Marseille.