Published on : Thursday, July 18, 2019
An official said that Kenya expects around 2.1 million international tourists by the end of the year. This is attributes to the high number of arrivals due to the aggressive marketing in new destinations.
David Gitonga, chief executive officer of Tourism Research Institute confirmed that the government has put in place measures to ensure the number of tourists arriving in the country increases.
So far, over 900,000 international tourists have visited the country and their projections are that the number will rise to over 2.1 million as the high peak season is ahead.
The Tourism Satellite Account (TSA) project will ensure that investors and stakeholders have latest data to help them prepare and market their businesses.
Geoffrey Manyara, senior regional tourism adviser for Subregional Office for Eastern Africa at the UN Economic Commission for Africa commented the TSA project would be implemented in six months. This would make Kenya the fourth country to have a TSA following South Africa, Botswana and Rwanda.
Africa contributes 4.5 percent of tourists in the world and TSA will be marketing the East Africa region so that number of tourists can rise from the current 5.8 million to 35 million by 2024.