In 2019, Dubai witnesses a major rush in tourists

Published on : Tuesday, December 3, 2019

In the initial nine months of this year, about 778,000 Omani tourists visited Dubai out of a total of 12.08 million overseas visitors staying overnight during this period. This marks a huge rush in tourism for Dubai with a strong 4.3 per cent rise in volume growth compared to the same time in 2018.


The positive performance, which attracted over 1.23 million visitors to the city in September as per Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), is an above market average raise of 7.3 per cent over the same time in last year and overlapped with Dubai being ranked worlds’ fourth most visited city for the fifth year in a row in Mastercard’s Global Destination Cities Index 2019.


The multi-dimensional market-specific strategies of Dubai Tourism and customised campaigns yielded substantial results mainly emphasizing the ability of the city to reinvent itself and remain ‘top-of mind’ for new as well as repeat audiences across regular strongholds – India, Kingdom of Saudi Arabia, United Kingdom and Oman. Together with China that remained the world’s largest tourism volume driver. These five foremost feeder countries exceeded the five million thresholds for the first nine months of this year.


“India retained its position as Dubai’s leading source market, with over 1.39 million visitors during the first nine months of 2019, reaffirming the effectiveness of various innovative promotional activities launched by Dubai Tourism, including the continued success of its multi-award-winning collaboration with Bollywood icon Shah Rukh Khan, campaigns across digital and broadcast platforms, as well as capitalising on a federal government decision to exempt children under 18 from visa fees during the summer months. This reaped dividends as evidenced in the increase in travel share of Indian families with children by a substantial 13 percentage points from 32 to 45 per cent during the nine-month period in 2019 over the same period last year,” a statement from Dubai Tourism said.


Positioning itself as the highest traffic volume generator for the GCC, Saudi Arabia registered a two per cent growth for over 1.25 million visitors annually, mainly driven by the KSA National Day holiday on 23 September, which experienced Saudi arrivals to a massive 36+% growth compared to the same holiday period in 2018.


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