By 2030, tourism is aiming $12.8 billion and generate 16,000 jobs

Published on : Wednesday, August 7, 2019

Today the State Government along with industry leaders has released the South Australian Visitor Economy Sector Plan 2030 which developed for tourism an ambitious and bold agenda.

 

Premier Steven Marshall explained that the industry-led and promoted Plan targets to grow the visitor economy of the state by 2030 to $12.8 billion and generate an additional 16,000 jobs.

 

“What we have here is a comprehensive roadmap, direct from industry, on how we can work together to take South Australia’s visitor economy to new heights,” Premier Marshall said.

 

“This Plan is one of eight different industry sector plans that will form the basis of the State Government’s ‘Growth State’ initiative that aims to promote industry growth by leveraging our competitive advantages, and tourism is a great example of that.”

 

Minister for Trade, Tourism and Investment, David Ridgway stated that South Australia’s Visitor Economy is the prime financial pillar of the state.

 

“It employs 36,000 people across 18,000 businesses, generating $7.2 billion in visitor expenditure. 43 cents of each of those dollars is spent in regional South Australia”
“In order to meet the ambitious target set in the Plan, we need a clear and consistent vision that is created and owned by industry and the South Australian community.”

 

“This Plan will do just that. Almost 700 people have had their say on the future of South Australia’s tourism industry, which saw the South Australian Tourism Commission (SATC) travel 5,000 kilometres to conduct 37 hours of workshops at 16 locations with tourism operators, large and small.”

 

“What the SATC has released today is a Plan for industry, by industry, which builds on the momentum and growth that tourism has achieved over the past decade.”

 

SATC Chairman, Mr Andrew Bullock mentioned that the industry has recognized six main priorities in terms of focus to grow tourism to $12.8 billion by 2030.

 

“Marketing, Experience & Supply Development, Collaboration, Industry Capability, Leisure & Business Events and Promoting the Value of Tourism are where we will focus our efforts and resources to continue to grow tourism in South Australia,” Mr. Bullock said.

 

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