Thursday, February 6, 2020
The 25th edition of Dubai Shopping Festival (DSF), the longest running festival of its kind, has concluded and this year it was named as the most successful edition till now.
DSF witnessed five weeks of sales, 38 days of events and 912 hours of exciting deals, concerts, events and experiences.
A total of 3,847 events took place, out of which 2,059 were free to attend, and a total of 440 artists performed throughout the festival, including 197 roaming entertainers and street acts. 1,000 brands across 4,000 outlets launched incredible sales, and there were a total of 28 DSF Surprises.
Music fans had 183 concerts to choose from, 167 of which were free to attend, with around 10,490 songs in total sung throughout the festival. A song by Rashed Al Majed, one of the most famous singers in the Middle East comprised the best part of the festival. Launched in celebration of 25 years of DSF, ‘Dubai Kawkab Akhar’ is an alteration of Majed’s signature song ‘Dubai Danat Al Donia’.
The 25th edition also saw AED 50 million worth of prizes given to 8,818 people whose lives have changed forever. Some of these prizes included 87 cars, 3096 gold prizes, cash and more.
Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and internal investment into the emirate.
Tags: dubai shopping festival
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