28th edition of Arabian Travel Market starts in Dubai

Published on : Monday, May 17, 2021

The 28th edition of Arabian Travel Market (ATM), the region’s largest travel and tourism showcase, kicked off in Dubai on May 16.

With 2021 heralding a new dawn for travel and tourism, prominent industry leaders from around the world started the discussion on the ATM Global Stage exploring factors delivering tourism’s speedy recovery. Vaccinations, market segmentation and innovations in tech, travel corridors, marketing and product diversification featured in their discussions as drivers for significant recovery by 2023.

Addressing the audience in the morning, Helal Saeed Al Marri, Director General, Dubai Department of Tourism and Commerce Marketing (DTCM) said, “To see true recovery in travel and tourism, countries need to accept that Covid-19 exists and that we need to learn to live the new Covid-19 normal. Since the beginning, Dubai has shown remarkable resilience in dealing with the pandemic. Taking decisive action at the right time, using all the data available to us as a smart city to make decisions, and opening the economy sector by sector, with the right precautions being taken at each stage, has enabled the gradual recovery of the travel and tourism industry and allowed the city to open its borders to both domestic and international travel.”

“With the number of Covid-19 cases stabilising, due to high vaccination rates and some of the highest testing rates in the world, we can expect to see further easing of restrictions in Dubai in the near future,” he added.

Other distinguished speakers on the panel were Dr. Taleb Rifai, Chairman ITIC & Former Secretary General of the UNWTO; Scott Livermore, Chief Economist of Oxford Economics Middle East, Dubai and Mr. Thoyyib Mohamed, Managing Director, Maldives Tourism Board.

ATM 2021 was inaugurated by His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, CEO and Founder of Emirates Group and Chairman of Dubai World, and would go on from May 17 to 19 at the Dubai World Trade Centre (DWTC).

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