3rd edition of ‘Homestays and Rural Tourism Travel Meet’ starts in Kochi

 Saturday, September 28, 2019 

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Homestays abounding in Kerala play a vital role in Kerala’s “Responsible Tourism” initiatives, which are praised the world over, said the state’s Tourism Minister Kadakampally Surendran, after inaugurating the third edition of Homestays and Rural Tourism Travel Meet that started at Rajiv Gandhi Indoor Stadium in Kochi on Thursday.

 

Around 300 homestay owners from various States and 600 tour operators are taking part at the four-day event organized jointly by tourism departments of the Centre and State and Kerala Homestay and Tourism Society (Kerala-HATS).

 

The meet will witness business-to-business (B2B) and business-to-customer (B2C) interactions, and will end on Sunday. The aim is to better market Kerala’s home stays, which took off in a big way during the past decade.

 

Mr. Surendran, speaking at another tourism-related programme, said that tourism trade organizations and travel firms from across India could look for the services of the Kerala Startup Mission (KSUM) for fortifying business, at a time when technology has a commanding presence in the sector. Rani George, the Secretary of Kerala Tourism, said that Kerala Tourism ranked fourth in attracting maximum social media traction. “The campaign ‘Human by Nature’ launched in February this year helped revive the State’s tourism fortunes after the devastating floods of August 2018. Its emphasis is on community building. It received 40 million views on social media, within four months,” she said.

 

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