PATA signs organisational partnership with TCI Research

Tuesday, May 5, 2020

Pacific  Asia  Travel Association announced a new organisational partnership with TCI Research  which is a leading Travel Data Intelligence Agency awarded by the World Tourism Organization (UNWTO) for its TRAVELSAT Solution and trusted by over 100 destinations, travel brands and organizations globally.

Dr. Mario Hardy, CEO, PATA said that the COVID-19 pandemic presents a severe threat to the world economy and, in particular, the global travel and tourism industry. As the industry faces one of the greatest threats it has ever seen, PATA has continually highlighted the essential need for industry stakeholders to have trusted and reliable analysis and insights on the most-up-to date data and information in order to enact a measured and balanced recovery strategy. Their partnership with TCI Research allows their members to leverage their data and insights to build a more resilient, responsible, sustainable and stronger travel and tourism industry, and  he is looking  forward to working with them towards this goal.

TCI Research fuels destinations’ success through data, setting global proprietary standard analytic solutions for all-size DMOs and travel verticals.

 It is focused on visitor experience, destination reputation and resident sentiment, combining hybrid analytics sourced from surveys and social/big data.  TCI Research will be the sole content contributor to the industry-related data focused article for both editions of  Issues and Trends 2020 considering the agreement.

Market trends, data and analysis to PATA members etc will also be shared.

Olivier Henry-Biabaud, CEO, TCI Research was delighted to strengthen their  data partnership with PATA and is lookig forward to providing members with insights they need to navigate in rough seas.

 He said that mapping today’s shift in travellers’ sentiment and its related impact in destinations’ competitiveness requires timely, unbiased and careful data interpretation. Their  team is willing to team up with PATA experts and go the extra mile to support the regional travel rebound.

 On May 18, 2020,  the first edition of Issues & Trends by TCI Research, providing 19 recommendations to battle the COVID-19 impact on destination reputation, will be available on the  PATA Store.

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