Published on : Thursday, February 14, 2019
The highlight of the welcoming at the 4th Amazing Thailand Romance Trade Meet was the afternoon tea in the Mrigadayavan Palace, the elegant summer palace of Thailand’s Royal Family. The event was held from 12 to 13 February, 2019.
This is the first time it is being held in the twin beach resorts of Cha-am and Hua Hin, located an easy few hours’ drive from Bangkok.
Mrigadayavan Palace was the seaside palace of King Vajiravudh or King Rama VI, who reigned Siam from 1910 to 1925, Tourism Authority of Thailand said in a media statement. A national heritage site, the magnificent structure consists of 16 teak buildings connected by balconies and corridors with excellent ventilation.
More than 71 buyers specialising in the weddings and honeymoon niche-market from 20 countries including the United States, Canada, Brazil, Argentina, Chile, France, the UAE, Russia, Italy, Jordan, Lebanon, Egypt, Spain, Switzerland, Turkey, the UK, Australia, China, Hong Kong, South Korea, India, Malaysia, and Indonesia participated at the trade meet. The buyers met 136 Thai sellers from 87 companies.
Srisuda Wanapinyosak, TAT Deputy Governor of International Marketing – Europe, Africa, Middle East and Americas said, “The focus on this high-value weddings and honeymoon market is in line with our plan to grow visitor expenditure per capita and give more exposure to the unique products in the emerging destinations.
“Our strategy is designed to increase Thailand’s brand image by showcasing our unique range of attractions and provide more insights for Thai sellers to upgrade their products and services in line with changing customer trends.”
On the first day of the trade meet, all the buyers visited the Mrigadayavan Palace for afternoon tea at the Chao Phraya Rama Rakop Residence. Later, the buyers attended a welcome reception at the Movenpick Hotel Asara Resort & Spa Hua Hin.
The main business events took place on 13 February at the Centara Grand Beach Resort & Villas Hua Hin. These included a briefing presentation on the Amazing Thailand Romance Market Insight for Thai sellers, and the Thailand product presentation for buyers.
In 2018, Thailand received the Best Wedding Destination award from Wonderlust Magazine in the UK. In 2017, Thailand was voted as one of the 20 Romantic Destinations of the world by Bride Magazine of the USA at the Bridge Magazine Annual Honeymoon Awards. In 2016, Thailand was voted as the Best Wedding Destination by the readers of Travel + Leisure India and South Asia.