5th UNWTO Global Conference on Wine Tourism takes place in Monsaraz, Portugal

Published on : Thursday, September 16, 2021

The 5th UNWTO Global Conference on Wine Tourism took place September 9th-10th in Monsaraz,which is a historic rural community in the Alentejo region of Portugal.

This year’s theme was ‘Wine Tourism – a Driver for Rural Development’.

Sheree M. Mitchell, the President of the American Society of Travel Advisors Chapter in Portugal, was invited to deliver a keynote speech on Wine Tourism in Portugal for an
audience of elected officials and other high-level public and private sector representatives from Europe and the Americas.

Portugal, animportant wine producing country, has 14 different wine regions, including the Azores and Madeira islands, all with varied levels of tourism infrastructure.

Mitchell spoke about this while describing the unique selling proposition of each wine region individually.

When asked about the impact of wine tourism, Mitchell said, “With strategic planning, wine tourism has the potential to be a powerful agent of change in rural communities around the world.”

The conference also witnessed internationally acknowledged speakers like Paul Mabray, the CEO of PIX and well-known American expert in big data in the wine industry, along with Amaia Lopez de Heredia of “ProyectosTuristicos” in Spain and Laure de Lambert-Compeyrot, the CEO of Château SigalasRabaud from France.

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