Published on : Saturday, May 18, 2019
Thailand witnessed more than 8 million MICE travellers generating 54 billion baht in the second quarter of fiscal 2019 as per the Thailand Convention and Exhibition Bureau. The number of MICE travellers rose by 2.9 per cent and the revenues increased by 6.3 percent year-on-year. In Thailand, the fiscal year is October to September. Q2 period starts from January and ends in March 2019.
TCEB president Chiruit Isarangkun Na Ayuthaya said that international MICE travellers during the period stood at 353,256 (+11 per cent), earning 26.7 billion baht in income, (+7 per cent). The key category was corporate meetings. The top five in international Mice arrivals in the quarter were China, India, Japan, Hong Kong and Indonesia.
Domestic MICE travellers represented some 7.75 million travellers in the period – a rise of 18 per cent. It generated 28 billion baht which was a increase of 180 per cent. Exhibitions and incentives were the key categories.
MICE has been a key sector driving tourism and economy in Thailand in the recent years.
The agency predicts a total of 35.9 million MICE travellers this year, with spending of 221.5 billion baht, up from 34.2 million travellers and 213 billion baht in the last fiscal year (October 2017-September 2018).
To achieve the goal, the TCEB plans to introduce the Thai MICE sector in Asean, Australia, New Zealand, South Korea, Japan, China and India as shorthaul markets, focusing on Europe as a long-haul market, by joining global Mice marketing events and trade shows.
The major Mice events in Thailand through September 2019 are Lanna Expo 2019 in Chiang Mai, Thailand Toy Expo 2019 in Bangkok, Bangkok Entertainment Fest 2019 and TTC Fair in Khon Kaen. It is expected to draw at least 100,000 visitors each.