Wednesday, February 26, 2020
Japan Airlines (JAL), in collaboration with Beyond Meat, Inc. (NASDAQ: BYND), today announced the decision to serve the brand’s plant-based Beyond Burger® on select routes between March 1 and May 31, 2020.
As part of JAL`s SDGs commitment, the carrier has continued to implement measures to raise awareness in developing a sustainable society. According to a third-party led Life Cycle Assessment, a Beyond Burger uses significantly less water, land, energy, and generates fewer Greenhouse Gas Emissions than a standard 80/20 beef burger. Through this implementation, JAL aims to contribute to realizing a sustainable society by introducing the plant-based meat to JAL`s First Class customers traveling from Los Angeles and San Francisco to Tokyo.
Beyond Meat has a mission of building meat directly from plants, an innovation that enables consumers to experience the taste, texture and other sensory attributes of popular animal-based meat products while enjoying the nutritional and environmental benefits of eating its plant-based meat products. The Beyond Burger offers 20g of protein with 32% less saturated fat compared to an 80/20 beef burger, and is made using simple plant-based ingredients, like peas, mung beans and brown rice, without GMOs, soy or gluten.
“Asia is an important strategic region for Beyond Meat. We’re proud to partner with Japan Airlines to introduce their customers to the delicious taste and texture of the Beyond Burger, while helping to support some of their larger sustainability initiatives through the benefits of our plant-based meats,” said Chuck Muth, Chief Growth Officer, Beyond Meat.
Service Highlights
Applicable Period: March 1-May 31, 2020
Applicable Route: Los Angeles to Tokyo Narita – Flight JL061 (through March 28)
Los Angeles to Tokyo Haneda – Flight JL015 (from March 29)
San Francisco to Tokyo Haneda – Flight JL001
Applicable Class: JAL First Class (A LA CARTE)
Product Name: Beyond Burger
Source:- JAL
Tags: jal
