A change of direction in modern Marriott International

Tuesday, November 15, 2022

Marriott International, Inc., a company running for more than 95 year’s believes in the philosophy of “Take care of associates and they will take care of the customers”. In view of today, Marriott, has announced its expansion into apartment – style accommodations which happens to grow consumer interests among most of the families and friends that desires for wider accommodations options.

Marriott, as a company, has its service brand in Asia, Europe, Middle East, Africa and Latin America. To hold its legal standards, the company expects to enhance its portfolio globally and initiate the concept of service – apartment as Marriott in the U.S and Canada.

The impact of more choice in accommodations from travellers planning vacations and long business trips, the introduction of Apartments by Marriott Bonvoy is notably valuable , backed by their recognition around the globe for being the trusted name, as stated by Stephanie Linnartz, President, Marriott International. Nonetheless, guests would be able to shop over wider areas of accommodation options with the given enhancing portfolio range, that the brand conversely has to serve upon.

Contrary to the existing stay brand, Marriott’s policies have upgraded themselves to more space and residential amenities. Another arena of improvement has been featured is a separate living room space and bedroom, well – furnished kitchen, and in – unit washer and dryer, with certainty that traditional hotel services such as food and beverage, meeting spaces and retail services will be upgraded as well as extended.

Enhancing their properties, the developers uses flexibility as their new approach, quite similar to successful companies like Autograph Collections and Tribute Portfolio lodging brands, who too has core values of uniquely distinguished qualities like consumers independence and hotel experiences.
Furthermore, the scale and size of having a global responsibility Marriott Bonvoy, provides a home – like amenities to various work and leisure trips to reconnect with family and friends.

An equally significant aspect according to travel research authority Phocuswright research, the reason behind choosing an apartment – style rental is because they provide more space and room, as well as full access to kitchen and laundry and making it feel like home within a home.

The company is known for its hospitality and opportunity skills in the global company franchise. It is in other world’s known to nurture and sustain human impact in all its platforms, making it a good investment for consumer’s itself.

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