Published on : Tuesday, November 24, 2020
Abu Dhabi has announced a considerable increase in revenue from tourism activity in the third quarter of this year, along with an increase of 46 per cent in hotel revenues, and a 95 per cent increase in the number of guests.
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced that in addition to an increase in hotel revenue, the recovery of the sector can be established via an estimated 83 per cent increase in footfall at malls across the emirate, and a 119 per cent increase in airline bookings.
Seating capacity for all airlines operating in Abu Dhabi has also increased by 364 per cent during this period. This boost in domestic tourism activity has been led by DCT Abu Dhabi with the help of campaigns and initiatives like ‘Go Safe’, ‘Unbox Amazing’ and ‘Rediscover Abu Dhabi’.
‘Go Safe’, the region’s first wide-ranging safety and hygiene certification programme, contributed to enriching consumer trust in health and safety across hotels and public venues. The programme was launched across all hotels in the emirate, with 93 of these hotels acquiring full certification in Q3.
Saood Al Hosani, Acting Undersecretary of DCT Abu Dhabi, said: “Despite the profound disruptions caused by restrictions to public mobility, the positive indicators we have seen in the third quarter of this year are a testament to the agility and adaptability of Abu Dhabi’s tourism industry in response to the evolving market landscape.”
Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi, said: “Even during challenging periods, our vision to position Abu Dhabi as a leading tourism destination remains front of mind. We are constantly researching and developing new ways to make the destination more accessible, enjoyable, and extraordinary, and we want our partners to be a part of this ongoing evolution. This year has highlighted, more than ever before, the importance of innovation and collaboration in overcoming the challenges of the future, and DCT Abu Dhabi is committed to ensuring the creative cycle continues during all stages of our work.”
Tags: Abu Dhabi