Accenture launches tourism innovation hub in Dubai

Published on : Tuesday, February 18, 2020

The Middle East branch of Accenture, a tech-minded professional services firm in Dubai has recently introduced a new tourism innovation hub – the firm’s first such hub in the region. Planned as an immersive environment to highlight the recent emerging technologies, including artificial intelligence, the internet of things, and extended reality, this hub will act as a collaborative platform for uncovering smart and scalable tourism sector solutions.


“Attracting more than 60 million visitors annually, the Middle East has become a key market for the tourism industry,” said Norberto Cibien, Accenture’s Products lead for the Middle East & Turkey. “Millions of people will visit Expo 2020 Dubai, and with 70 per cent expected to come from abroad, it’s critical to develop a seamless travel experience, which requires bridging disconnected ecosystem players and catering to unique and evolving customer needs.”


Based at Dubai Media City, the Dubai Tourism Innovation Hub will organize industry-focused demos, co-creation sessions, prototyping, and a startup showcase, with Accenture collaborating on Dubai Tourism’s Futurism start-up accelerator of late. It’s an initiative focused in bringing about “a paradigm shift within the industry ecosystem” through advance technology in areas such as hyper personalisation, ‘phygital’ experience, and connected and conscious travel.


At the launch ceremony, many dignitaries from the UAE’s Department of Tourism and Commerce Marketing were present. The establishment of a tourism-focused innovation hub was flagged by regional managing partner Alexis Lecanuet in an interview in 2019 with and is Accenture’s first such hub to be introduced in the Middle East & North Africa region – joining an extensive, connected network of more than 100 Accenture locations worldwide.

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