Accor introduces marketing campaigns to promote ALL

Tuesday, May 24, 2022

Accor launches the million dollar marketing campaigns to promote ALL.com. The million-dollar brand campaign leads with some of Accor’s preeminent brands such as Sofitel, Pullman, Novotel, Mercure, Mantra and ibis; connects them to ALL.com; and highlights the many benefits of the ALL – Accor Live Limitless loyalty program, such as room upgrades and limitless experiences.

Accor Pacific Chief Executive Officer, Sarah Derry, said that increasingly, our guests are seeking more personalised experiences and this brand-led campaign showcases the richness and quality of choice across the Accor network, promoting ALL.com as the gateway to discovering more destinations and incredible experiences.

The guests have access to multiple unique experiences through ALL.com, from our collection of boutique MGallery hotels, experiencing Swiss indulgence with Chocolate Hour at Mövenpick Hotels & Resorts, through to relaxing in Mantra’s spacious family apartments.

The ALL.com brand campaign runs from now until 30 September 2022 and will come to life through the following campaign elements

From luxury to economy, Accor Hospitality has 18 international brands across Australia, New Zealand, Fiji and French Polynesia, including SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis budget.

Accor has some of the most stringent cleaning standards and operational procedures in the world of hospitality to ensure guest safety.

Accor’s ALLSAFE label certification, developed with and vetted by Bureau Veritas, represents Accor’s new cleanliness and prevention standards and provides assurance these standards have been met in Accor hotels.

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