Published on : Thursday, October 29, 2020
Accor recently signed an agreement to turn the Curtain, the five-star London hotel, the Curtain, into a Mondrian property in collaboration with current owner Reuben Brothers. The rebranding would mark the return of the brand to London, as well as make it the sixth hotel of the brand in the global portfolio and a European flagship.
The property will be named as Mondrian Shoreditch London after the conversion and after an update and restyling of the hotel. According to current plans, the completion is likely to happen next year. The Curtain Members’ Club will continue to operate alongside the re-branded hotel. The 120-room property will be standing the heart of Shoreditch, London’s creative and cultural hub.
The return of the Mondrian brand to London also reflects the continued strategic expansion of the brand’s international footprint in partnership with Accor, which will include soon-to-be announced Mondrian properties in Australia, the Dominican Republic, Germany, the Maldives, New Zealand, Puerto Rico, Singapore, Thailand, and Vietnam.
The opening also advances sbe and Accor’s previously announced plan to open ten new Mondrian properties by 2022 and follows the company’s recent launch of Mondrian Seoul Itaewon, and announcement to open Mondrian Bordeaux and Mondrian Cannes next year.
Chadi Farhat, Chief Operating Officer, sbe said in a statement that he is proud to be working with Reuben Brothers and Accor to take over a prestigious property and to bring Mondrian back to London. He shared that the city has been and will continue to be a thriving market for lifestyle hospitality offerings, and mentioned that he is excited to re-establish Mondrian as one of London’s most innovative and glamorous destinations for hospitality, culinary and mixology experiences for locals and travellers alike.