AccorHotels making new launch in Indian states

Saturday, March 24, 2018

Accor Hotels is going to launch its new hotel brand in Indian states.

Europe’s leading hospitality firm AccorHotels has lined up a new limelight of hotel brands in luxury and service apartment space, a category which has seen growing interest from major hotel chains like Indian Hotels Co. Ltd, Hyatt Hotels Corp. and Marriott International Inc.

Jean-Michel Cassé, chief operating officer (India and South Asia) said that the AccorHotels, said the company is in advanced stage of discussion with a real estate developer in Gurugram to launch its first global apartment hotel brand, Novotel Suites, in the country.

The construction of the project of Accor Hotels which comprises around 100 apartments is likely to start in the next few months, he said.

The Paris-based hotel company owns and runs around 20 brands across 92 countries. In India, it currently operates around 47 hotels under 10 brands, including Sofitel, Novotel and Ibis, in major cities like Delhi, Mumbai and Bengaluru.

Besides the Gurugram project, Accor Hotels is exploring an opportunity to launch its service apartment business in Vijaywada in Andhra Pradesh.

AccorHotels is also at an advanced stage of discussion to launch its global luxury brands Raffles Hotel and Banyan Tree, Casse said, adding that up to four hotels are likely to be launched under these brands.

At present, AccorHotels operates four luxury hotels under Sofitel, Fairmont, Pullman and Swissotel brands across Mumbai, Jaipur, New Delhi and Kolkata. It is also looking develop more Fairmont hotels in Delhi, Bengaluru and Mumbai.

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