Published on : Tuesday, August 4, 2020
Adam Burke has been named as the new President and Chief Executive of the Los Angeles Tourism and Convention Board. The appointment comes four months after Burke became interim president of the organisation. He would be succeeding Ernest Wooden Jr., who announced his retirement as CEO at L.A. Tourism in April.
Prior to his latest appointment Burke served as the Chief Operating Officer and Chief Financial Officer at L.A. Tourism. He comes with over 25 years of experience in the tourism and marketing industry and is a deserving candidate of the position. Before serving L.A. Tourism, Burke held executive positions at the Maui Academy of Performing Arts and Hilton Worldwide. In those roles, he oversaw branding, digital strategy and strategic partnerships within the travel, financial services and retail sectors.
Over the years he has also been associated with the U.S. Travel and Tourism Advisory Board, the Global Leadership Committee of Destinations International and the Los Angeles Sports & Entertainment Commission Advisory Board, as well as the Simpleview Advisory Board. He also serves as a Board Member for L.A. Works, a non-profit organisation that oversees community service projects throughout L.A. County.
Talking about his appointment Burke shared that he is incredibly grateful to the board of directors for the privilege of serving Los Angeles Tourism in the new capacity. He mentioned that Ernie Wooden built a world-class team during his tenure, and said that he looks forward to continuing to work alongside the innovative team of destination experts while navigating the present unique circumstances. He also added that tourism is an absolutely vital part of the Los Angeles economy and mentioned that he aims to make safety a priority in his new role while getting the leisure and hospitality community back to work responsibly.