Adelaide to host first major export tourism trade event

 Friday, April 14, 2023 


Adelaide will welcome hundreds of travel buyers representing markets from across the globe when it hosts one of the nation’s flagship tourism industry events this October.

The Australian Tourism Export Council (ATEC) has today confirmed Adelaide will host its annual Meeting Place trade event, attracting up to 500 tourism industry leaders to South Australia for three days of business-to-business meetings, networking events, and a conference program.

It is the first time ATEC’s biggest trade event will be hosted in Adelaide and comes as latest tourism data shows strong growth in international visitor spend.

Data from Tourism Research Australia shows international visitor expenditure in 2022 grew to $519 million, well above the recovery forecast of $314 million.

The growth in the international market helped drive South Australia’s total visitor expenditure in the 12 months to December 2022 to a record-high $8.3 billion.

ATEC Meeting Place 2023 will be held in Adelaide on 30 October to 1 November 2023. It is supported by the State Government through the South Australian Tourism Commission, as well as the Adelaide Airport and Adelaide Economic Development Agency.

Hosting Meeting Place is a great opportunity for the state and city to reinforce its tourism offering as international visitors start to reengage with destination Australia.

Meeting Place is an exceptional platform for showcasing South Australia, bringing together the people who sell Australia to the world and delivering them right to your front door.

With a concentrated number of international travel buyers gathered in one place, Meeting Place, with its 50-year history, is the most accessible interface for Australian export tourism businesses to put their products in front of the right people.

South Australia offers an amazing diversity of experience and there has been considerable investment in creating and building tourism products and experiences which can meet the needs of international visitors and delegates will be keen to take a close look at the latest and greatest the state can offer.

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