Published on : Thursday, April 26, 2018
The Russian flag carrier held onto its position at the top of this global ranking for the second year, and was also named as one of Russia’s top brands in any sector.
Brand Finance measures the influence of aviation brands by a number of factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation. Aeroflot received the highest AAA rating. Aeroflot’s brand strength score put it ahead of a number of other leading global carriers including American Airlines, Emirates, Turkish Airlines, British Airways, Air China and Singapore Airlines, which has been named best in the world in numerous ratings over the years.
Aeroflot’s brand value also grew, increasing by 13% year-on-year to USD 1.429 billion.
“Aeroflot has held on to its position as the most familiar aviation brand in the world for the second year in a row,” Aeroflot CEO Vitaly Savliev said. “Retaining our supremacy in the prestigious Brand Finance rating is a great honour and a singular achievement. It is also confirmation of an important fact – the strengthening of our global position is no mere chance, but rather the result of a true strategy and consistent ongoing execution. The development and strengthening of Aeroflot’s brand involves a number of different dimensions, and we will continue to develop it both on the global and Russian aviation markets.”
“Aeroflot has invested heavily in its young fleet, delivering a superior product and customer experience among increasing expectations,” said David Haigh, CEO of Brand Finance. “This is complemented by marketing activities, particularly in Asia.” Aeroflot’s partnership with Manchester United – one of the world’s most popular and successful football clubs – is also paying strong dividends to its brand reputation, David Haigh said.