Aeroflot Again Named World’s Strongest Airline Brand By Brand Finance

Published on : Thursday, April 26, 2018

AeroflotAeroflot has once again been named the world’s strongest airline brand by Brand Finance, the leading independent brand valuation consultancy.

 
The Russian flag carrier held onto its position at the top of this global ranking for the second year, and was also named as one of Russia’s top brands in any sector.
Brand Finance measures the influence of aviation brands by a number of factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation. Aeroflot received the highest AAA rating. Aeroflot’s brand strength score put it ahead of a number of other leading global carriers including American Airlines, Emirates, Turkish Airlines, British Airways, Air China and Singapore Airlines, which has been named best in the world in numerous ratings over the years.

 
Aeroflot’s brand value also grew, increasing by 13% year-on-year to USD 1.429 billion.
“Aeroflot has held on to its position as the most familiar aviation brand in the world for the second year in a row,” Aeroflot CEO Vitaly Savliev said. “Retaining our supremacy in the prestigious Brand Finance rating is a great honour and a singular achievement. It is also confirmation of an important fact – the strengthening of our global position is no mere chance, but rather the result of a true strategy and consistent ongoing execution. The development and strengthening of Aeroflot’s brand involves a number of different dimensions, and we will continue to develop it both on the global and Russian aviation markets.”

 
“Aeroflot has invested heavily in its young fleet, delivering a superior product and customer experience among increasing expectations,” said David Haigh, CEO of Brand Finance. “This is complemented by marketing activities, particularly in Asia.” Aeroflot’s partnership with Manchester United – one of the world’s most popular and successful football clubs – is also paying strong dividends to its brand reputation, David Haigh said.

 

Source:- Aeroflot


(No Like Yet)

Related Posts

Tags:

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 WTM 2020
  • 02 WTM London 2020
  • 06 ITB Asia 2020
  • 12 ITE Hong Kong 2020
  • 13 IMEX 20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. ITE Hong Kong 2020

      August 7 - August 9
    2. Hotel Investment Conference Australia New Zealand

      August 12 - August 14
    3. DRT SHOW BEIJING

      August 14 - August 16
    4. IBTM AMERICAS 2020

      August 26 - August 27
    5. UITT

      September 1 - September 3
Get our toolbar!
Review www.travelandtourworld.com on alexa.com