African Tourism Board is working towards revealing the rich assets of the continent’s tourism

Published on : Friday, February 14, 2020

Setting new plans and strategies for marketing African tourism within and outside the continent, the African Tourism Board (ATB) is now looking to work closely with embassies and diplomatic missions across the continent for revealing its rich attractions.


The African Tourism Board (ATB) Chairman Mr. Cuthbert Ncube said that new strategies for developing, promoting and marketing the rich African tourism is now extending to various stakeholders including African diplomatic missions in each African country.


Mr. Ncube said that more efforts with new plans are needed for revealing African tourist resources at the international travel markets for attracting more global tourists to visit Africa.


The ATB Chairman said that African embassies and diplomatic missions are integral partners in tourism development in Africa.


“Each African embassy in a specific country has a big role play in marketing tourist opportunities available in the respective nation it represents to the host country”, Ncube said.


During his visit to Tanzania, Mr. Ncube talked with the Nigerian High Commissioner to Tanzania, as well as officials at the South African High Commission in Tanzania, targeting tourism development and exchange of information and strategies for marketing tourist attractions in Africa.


“I had met officials in these African diplomatic missions to discuss on how best to make strategies that would promote international travel and domestic tourism in the continent”, said Ncube.


“We are looking to see people from Nigeria to visit Tanzania, South Africans to visit Tanzania, also Tanzanians to travel to another African state to see tourist attractions not available in their country”, Ncube said.


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