Agoda launches new campaign to help property partners in Europe

Thursday, September 30, 2021

Agoda launched its “Welcome Back to Europe” campaign to help property partners in Europe capitalize on early international travel demand and drive incremental bookings.

The partners signing up to the programme can offer up special international travel offers with discounts up to 10%, appealing to and converting travellers who are looking for great deals.

It is participating accommodation providers will benefit from Agoda’s extensive multi-channel promotion targeting the growing market of inbound travellers. These hotel partners will be featured across the platform’s product and marketing touchpoints, including a dedicated landing page for international travel to Europe, social media campaigns, customer and affiliate marketing.

Errol Cooke, Vice President, Partner Services, Agoda said that as the travel industry begins to recover, they want to make sure our hotel partners are best placed to get a head start in capturing that demand.

While intra-region travel has dominated summer plans in Europe, more international markets are lifting travel restrictions, including like United States, Singapore, United Arab Emirates and India to name a few.

In soft launch phase, hundreds of hotels have already offered additional discounts to international travellers and enjoyed the benefit from these incremental bookings.

They are confident that Agoda’s Welcome Back to Europe programme will help all our hotel partners, as we work together to bring back travellers.

According to Agoda’s booking data, Italy retains top spot as top destination for international travellers, when compared to the same period (1st July to 18th September) in 2019. Spain climbs two places to #2, knocking United Kingdom to 5th, while Greece jumps seven spots to third place. Germany’s been nudged out of the top five, and is now #7.

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