Published on : Tuesday, November 24, 2020
India’s growth is principally backed by existing rich natural and cultural resources. The country’s tourism sector has capitalized on that, witnessing one of the fastest growth rates worldwide. The travel and tourism industry has proved to be an economic growth engine for the global economy. For nine continuous years, the industry’s growth rate had surpassed that of the global economy.
In 2019, the travel and tourism industry grew at 3.5% compared to the global GDP growth rate of 2.5%. Accounting for 10.3% of total GDP, the industry fetched $8.9 trillion to the global GDP, generating about 330 million jobs, one in 10 in 2019. The tourism sector has a major impact on the economy of India. As per data released by the World Travel and Tourism Council (WTTC) in 2019, the tourism industry in India contributed $194 billion to the country’s GDP.
Due to Covid-19 pandemic’s impact on the global economy, the WTTC is estimating losses of around $2.7 trillion, with up to 100 million jobs at risk. The travel and tourism industry in India might see up to 40 million job losses (both direct and indirect) and about $17 billion in revenue losses in the next one year. For rising above this, the government, industry and institutions need to make joint efforts for creating a supportive ecosystem for tourism.
Tourism in the course of years evolved into different types and among them, agri-tourism is a new and growing concept. According to the World Tourism Organization, Agri-tourism involves “accommodation being offered at the farmhouse, providing meals, and organising and assisting the participation of tourists in various farming operations”.
Agri-tourism comprises a variety of activities and services like farm accommodation, local food and beverage, festivals, nature observation, you-pick (harvest) activities, educational and leisure visits, hunting, fishing and sale of gifts. This type of tourism is considered in many locations as a low-investment, low-risk strategy with farms making use of their existing resources.