AI Search for Tourism: A New Era of Travel Companies in the UK and Australia

Published on November 27, 2025

Travelsoft has launched AI Search for Tourism. It is the first and only platform designed to assist travel companies in making the transition from AI experimentation to true profitability in the industry which is undergoing change in how and where consumers search for travel services. Travelsoft is first in the travel industry to harness the power and capability of the modular platform.

Travelsoft will continue to address AI market needs. With the recent integration of Search Generative Experience SGE, Travelsoft has become a leader in AI Content Relevancy for the Travel Industry. Travelsoft is and will continue to become a key industry partner on these modifications.

Shifting from Traditional SEO to Generative Search

For years, traditional SEO (Search Engine Optimization) has been the cornerstone of digital marketing in the travel sector. However, the arrival of generative AI models, such as Google’s Search Generative Experience (SGE), signals a paradigm shift. These new AI-powered search systems generate answers, insights, and recommendations rather than simply ranking pages based on keywords and relevance.

This shift has created a need for travel companies to rethink their digital strategies to remain visible to potential customers. Travelsoft’s AI Search for Tourism platform provides a comprehensive solution to this challenge, helping companies prepare for and transition into a new AI-driven search landscape.

AI Search for Tourism: A Tailored Solution for Travel Businesses

AI Search for Tourism is not a one-size-fits-all product; it is a modular platform designed to meet the needs of a diverse range of travel companies, from global enterprises to smaller, non-merchant players. Whether they focus on selling travel packages, hotel bookings, or destination information, this platform offers a flexible solution for businesses of all sizes.

The platform’s ability to provide real-time AI queries, paired with the creation of AI-powered applications, makes it highly effective at improving the discoverability of a company’s offerings. Travelsoft’s system can seamlessly connect core travel data to AI models, allowing businesses to deliver personalized, real-time insights and recommendations to travelers, ultimately driving better business outcomes.

Multilingual, Scalable, and Efficient

One of the standout features of AI Search for Tourism is its multilingual capabilities, which make it suitable for companies operating on a global scale. The platform’s multilingual nature ensures that travel businesses can effectively engage with travelers from diverse markets, overcoming the barriers of language and localization. Whether a company is based in Europe, Asia, or the Americas, Travelsoft’s platform adapts to a wide variety of operational environments, making it accessible to companies everywhere.

Additionally, AI Search for Tourism is scalable, meaning it can grow alongside a travel company as its AI needs evolve. This flexibility ensures that businesses can stay ahead of the curve as the travel industry increasingly becomes more AI-centric.

AI-Driven Content Optimization and Real-Time Insights

One of the key components of the AI Search for Tourism platform is its content engine, which enhances tourism content using AI-driven optimization. This content engine focuses on two critical areas: Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

• GEO (Generative Engine Optimization) aims to improve the quality of content such as hotel listings, product pages, and destination descriptions. It ensures that these listings are semantically accurate and highly relevant to travelers’ queries.
• AEO (Answer Engine Optimization) works similarly but focuses on improving how content is presented in response to AI-driven queries. This system ensures that travelers receive accurate, context-aware answers that enhance their overall journey-planning experience.

By enhancing the quality of content in this way, Travelsoft’s platform ensures that businesses can provide travelers with highly relevant and accurate information, boosting engagement and conversions.

Real-World Impact: Time Savings and Improved Content Quality

The platform’s AI-driven optimization has already yielded impressive results for early adopters. For instance, some businesses have reported up to 85% time savings in editorial production, thanks to the automated nature of the content enrichment process. This is a significant time-saving, enabling teams to focus on higher-level tasks while AI handles much of the heavy lifting in content creation and optimization.

Moreover, businesses have seen substantial improvements in content quality, as the system not only automates content creation but also ensures that it is human-validated for quality assurance. The combination of AI-powered efficiency and human oversight results in content that resonates more deeply with travelers, ultimately leading to better customer experiences.

Enhancing Traveler Experience and Operational Productivity

The impact of AI Search for Tourism extends far beyond content creation. By connecting travel data to AI systems, Travelsoft aims to transform fragmented information into actionable insights. This shift helps improve traveler experiences by ensuring that customers receive the most relevant, personalized, and up-to-date information available.

For travel businesses, the integration of AI not only enhances customer engagement but also drives operational productivity across various functions, including sales, marketing, and customer service. With AI taking care of tasks like content optimization, travel companies can operate more efficiently, reduce manual workloads, and deliver faster responses to customer inquiries.

Empowering the Future of Travel with AI

Artificial intelligence continues changing how we do business. Companies like Travelsoft assist businesses in integrating new technologies to achieve competitive advantages. Using Travelsoft’s AI Search for Tourism, businesses can leverage artificial intelligence to enhance visibility and broaden the experiences travelers have.

As Travelsoft’s CEO and Founder Christian Sabbagh stated, “Commercial travel businesses need to figure out how to systematically and trustworthily leverage AI in their operations to improve their businesses. With Travelsoft AI Search for Tourism, we help travel companies capitalize on the opportunity to convert data into useful business insights. Our simple objective is to assist travel enterprises to move their interest in the opportunity to action. “

The “AI Search for Tourism” suite of solutions provides a competitive advantage to Travelsoft’s admirers in the commercial travel business. The first elite commercial travel solution based on AI will enhance the travel experiences of millions.